Posts Tagged ‘marketing your book’

Marketing on a Budget

by: Margena Holmes

Start marketing when you start writing.

Marketing—one of the least favorite things a writer needs to do. We have to come out of our writing cave and actually talk to people about our books. They say (and just who are “they”?) you should start marketing when you start writing your book. But how does one do so effectively? I haven’t a clue! Okay, I have a little bit of a clue. All kidding aside, there are several ways to market your book and yourself.

Facebook Groups

The easiest and least expensive way to market your book is through Facebook groups. There are sooo many groups on Facebook dedicated to readers, authors, and promotions, and a lot of these groups will host events for authors to sell their books. Join them and then start posting your information on your books. Make sure you follow their rules for posting (once a week? Once a month?) and then change it up a bit each time you post within that group.

Make up an ad in Paint, Photoshop, or Canva one week, then post a description of your book next time. Include a link to where readers can purchase the book, and always include a picture no matter how you advertise. Photos draw potential readers in, as social media is very visual. This is one of the things you can do before your book is even released to build excitement and generate interest for your book.

Amazon Marketing Services

Another good way to advertise is Amazon Marketing Services. Starting from your KDP page, select which book you want to promote and follow the prompts. It will ask you the amount you want to spend per click, how long you want to run the campaign, and if you want to customize your ad. I was finished with my ad in under fifteen minutes.

Book Signings

I like to think outside the box, too. Does your book have a theme? Tie in a book signing to the theme of your book! It’s a great way to advertise. For my book Dear Moviegoer, I asked a movie theater if I could set up a table to display my books on an afternoon during a major movie release. You could do the same for a science fiction book, fantasy, horror, etc.

Comic Cons

Comic Cons are also a good way to get yourself and your book out to readers, but they could be hit-or-miss depending on the Con. I’ve had some success with big and small ones, but it depends on the type of Con. They’re not cheap, though, and you probably won’t make your money back, but it’s a fun way to sell your book and talk to readers, especially if you like going to Cons anyway.

Printed Material

If the thought of having to talk to so many people makes you a little queasy, see about placing business cards, postcards, or flyers on tables of cafes, bookstores, and restaurants. Ask first, however. You don’t want your items tossed into the trash by the manager.

Vista Print

There are several places to get advertising materials made inexpensively. I like Vista Print. They always have a deal running for something. You can get 500 business cards for $10. Look around and see if there are other deals by other companies. You can always mix and match—get your business cards from one place and bookmarks from another (though if you want them to match, it may be better to pick one company).

Marketing is a necessary evil that we writers must do to advertise our books and ourselves, whether we like it or not. Get creative and have fun with it!

photo of margin holmes

Margena Adams Holmes was born in Bellflower, CA sometime in the 1960s. She has always had a love for both reading and writing, writing her first song/poem in 1st grade. Margena is a big supporter of indie authors and will read anything that draws her into the story. She is an observer of life, and many everyday things could (and do!) end up in her writings. Her publications are available through her author page. Contact Margena via email:

Book Launch Marketing – What Works and What Doesn’t

Readers, today we have installment number eleven of Jason Henry Evans’ series on How to Write and Publish Historical Fiction.  Today he shares book launch marketing, what works and what doesn’t.

OK today we talk about the digital book launch and the things you have to do to make your book financially successful. Now I am going to say some controversial things to say about common ideas about book launch marketing and it might upset you. So this is your trigger warning. 

Things that don’t work

Kirkus Reviews. Among the professional writer community, receiving an excellent Kirkus review is a mark of status. It means you have literary chops. It means you have arrived among your peers as a well thought of writer. 

However . . . 

The vast majority of book readers don’t even know what Kirkus is. They go to Amazon, they look at the section called “Customers who bought this Item also bought . . .”  and the peruse titles like the titles they’ve already bought. 

Look, if you really want a Kirkus review, go get one! But please do not think this is going to help book sales. 

Spamming Private author FB sites or any other sites. Dude. You’re just going to piss people off with this. Stop it. If you’ve been invited into a private fb author group, please know that blasting the same old add about your book is only going to upset people. Besides, why are you trying to sell to other authors? Sell to readers, not authors. 

Book launch parties. Unless your Diana Galbadon or JK Rawlings, planning a book launch party should be a fun event to celebrate you. I have gone to these things to be supportive of other authors. Some will buy $400 in hor d’ourves. I went to one where we got free, premium beer! These parties are great and you should have one. But if you spend $600 bucks on a book launch party, how many books will you have to sell to break even? 

These activities are about you, the writer, celebrating your hard work. You should do them, if you want to. But disabuse yourself of the idea that these things will help you sell books. 

What does work? 

Getting reviews. Many authors use a lovely little tome called The Book Reviewers Yellow Pages by Christine Pinheiro. This book is updated every year. (Currently on edition 8) What I love about this book is it has an extensive list of websites that actually give reviews on new books. If you get twenty to thirty of these websites to read and review your book a couple of wonderful things happen. 

First, your book is now in front of their audience. These are readers from all over the world who now know about your book. They trust these websites and will probably go buy based off of their recommendations. You now have an audience. 

Second, the vast majority of website reviewers will also write a review on Amazon. This is HUGE. Everything I’ve heard from authors is that fifty reviews on Amazon seems to be the magic number. If you can get those from these book review websites, that makes selling your book a lot easier. 

Send out a press release to the sixty or seventy sites you want to review your book about 2-3 months before you launch. Actually read the details in The Book Reviewers Yellow Pages of each website so you know when and how to submit your book copy. (Most take digital copies, a small few only take physical books. Do your research.)

Sign up for Instafreebie. This site is for whale readers. (Readers who will read your entire back catalogue.) If you put up a novella, a long short story, or a chapter or two of your novel on this site, readers will download it and read it. Are you getting sales? No. But you are getting publicity. You can even ask that readers surrender their email address before downloading your piece of historical fiction. This helps with your mailing list, which helps with your sales. 

Write your next book. I was recently at the RMFW conference and I met author independent  David Gaughran. He said something author Susan Spann and others have said before. The biggest marketing tool you have is your next book. Constantly write. Constantly publish. The world is changing and there are readers out there who won’t even consider your book unless you have two sequels out. They want to get to know characters over the long haul. 

Writing multiple books, regardless of the genre, will capture your reader and get them to buy more!  


Jason Henry Evans:  Life is funny. In 2004 I moved from Los Angeles to Denver, newly married with a desire to be a great teacher and husband. I dedicated myself to public education and realized my heart was not in it. So I moved on. At the same time I stumbled into a creative world of art and literature I now call home. It hasn’t always been easy, but it has been worthwhile.

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From Art to Can of Soup – Marketing Your Book

Readers, today we have installment number ten on Jason Henry Evans’ series on How to Write and Publish Historical Fiction.  Today he shares marketing tips.

Wow. Ten months ago I said I wanted to do a series of basic how-to’s for historical fiction. While this was originally conceived as an eight part series, it has grown to ten – yes ten blogs – on how to write and publish your historical fiction.

Over this year we have covered:

  • Story ideas
  • Historical research
  • Story planning
  • Character arcs
  • Publishing goals
  • Writing strategies
  • And a bunch of other stuff.

So now what are we going to talk about? Cover art? How to handle your millions in royalties? Managing the paparazzi in three easy steps? Make-up techniques for television?

Nope. None of that. There is one area we have not covered. It’s the 800 pound gorilla in the room.